Every platform has a shape it shows best. A landscape video in a vertical feed plays as a thin strip with empty space above and below it, and a tall phone video on YouTube sits in a narrow column. Cropping cuts the picture to the shape the screen wants, so the video fills it. It's also how you take out what shouldn't be there: a stray microphone, a passer-by at the edge of the frame, the clutter on your desk.
Which shape for which platform?
- 9:16, vertical: TikTok, Instagram Reels, YouTube Shorts, Snapchat, and Stories on Instagram and Facebook. It fills a phone held upright, and 1080 × 1920 pixels is the size TikTok and Instagram recommend.
- 4:5, portrait: Instagram and Facebook feed posts. It's the tallest shape a feed shows in full, so it takes up more of the screen than a square or landscape post.
- 1:1, square: looks the same in any feed, on a phone or a computer. A safe choice when one video is going to several places at once.
- 16:9, landscape: YouTube, TVs, laptops, presentations and websites. Cropping a vertical phone video to 16:9 keeps a band across its middle.
- Custom: any rectangle, such as 4:3 for a slide or an older video, or a wide strip for a website banner.
Cropping a landscape video to vertical
This is the crop most people come for: a video filmed sideways, wanted for TikTok or Reels. Choose 9:16 and the box covers the full height of your video and about a third of its width. Drag it left or right to keep what matters, usually a face or whatever is moving. While you drag, lines divide the box into thirds, to help you place someone's eyes or a horizon.
Two things are worth knowing before you post it:
- A vertical crop keeps fewer pixels. From a 1080p landscape video, a 9:16 crop is about 600 × 1066 pixels. Phones and apps enlarge it to fill the screen, so it looks a little softer than footage filmed upright. From a 4K video the same crop is about 1200 × 2150, more than the 1080 × 1920 the apps ask for. If you know a video will be cropped, film it in 4K, or film it vertically.
- The apps put their buttons over your video. On TikTok and Reels, the caption, the account name and the like and share buttons sit over the bottom fifth and the right-hand edge. Keep faces and on-screen text clear of those areas.
Cropping a vertical video to landscape, square or 4:5
The other way round works too. From a vertical phone video, 16:9 keeps the full width and a band across the middle, which you drag up or down: from 1080 × 1920 that's about 1080 × 608. A square keeps 1080 × 1080, and 4:5 keeps 1080 × 1350, which is exactly the size Instagram recommends for a portrait post. Leave a little room above people's heads, and remember that a crop to 16:9 from vertical footage keeps less than a third of its height, so it suits a single subject better than a scene.
Does cropping lose quality?
The pixels you keep aren't stretched or enlarged: the cropped video is exactly what's inside the box, at its own size. Because a crop changes every frame, it has to be saved as a new video, so it's encoded again as an MP4 with H.264, which plays everywhere. We encode it at the same high quality as our compressor's top setting and give it bits for the size of picture you kept: about 0.12 bits per pixel, comfortably above the point where our tests show a difference starting to become visible.
The sound comes too: copied as it is when it's AAC, as on most phones, and made AAC otherwise. The date the video was recorded is kept, so it still sorts in the right place in your photo library. Crop no tighter than you need: a smaller box keeps fewer pixels.
Crop, resize or add bars?
These three are easy to mix up, and they give very different results:
- Cropping cuts away the edges, so what's left fills the new shape. Nothing is squashed, but something is lost.
- Resizing changes the number of pixels, not the shape. A 4K video made 1080p is the same picture, smaller. Our compressor does that when a file needs to be smaller.
- Adding bars keeps the whole picture and fills the rest of the new shape with black or blurred space. Nothing is lost, but the picture is smaller on screen.
This tool crops. Choose it when the important part of the video is in one place and you want it to fill the screen. If everything in the frame matters, such as a slide or a wide group shot, you may prefer to keep the original shape and let the platform show it with bars.
Getting the box exactly right
- Drag inside the box to move it, and drag a corner to resize it while keeping the shape. In Custom, drag an edge too.
- On a computer, the arrow keys nudge the box a little at a time.
- The box can't go smaller than 15% of the video's shorter side, so a crop never ends up uselessly small.
- The size the cropped video will be shows above Export, in pixels, before you make it.
- Phone videos filmed sideways or upside down are turned the right way up first, so the box matches what you see.
- Cropping several videos the same way? Choose them together and they go to batch crop, which crops them all to one shape.
On a phone
Crop works in Safari on an iPhone or iPad and in Chrome on Android: choose a video from your gallery and drag the box with your finger. The finished video is saved to your downloads. Cropping makes a new video using your phone's own video hardware, so keep the page open and in front until it's saved, and expect long or 4K videos to be quicker on a computer. Firefox on Android can't make video at all, and says so.
Ready for where it's going
A crop gives your video the shape a platform asks for. Each one also caps the size and length it takes: the file size limits list them, with the size to aim for, and compress video gets it under. Most vertical video is watched with the sound off, so once it's cropped, you can add captions to it as well.